Bernardino Santiago

Mentor: Dr. Anne Mathews
College of Food Science and Human Nutrition
 
"I joined the Get Fruved research project in the Fall of 2014 and have since developed a research project of my own to help market the program to better reach the student body. Get Fruved plans to help get college students to take better care of their overall health through interventions to educate them about making better health decisions. I started research as a participant of the Fruved Program and decided to help even further by stemming my own marketing research to help them campaign better in the future. "

Major

Finance

Minor

Entrepreneurship and Innovation

Research Interests

  • Healthy Living
  • Social Marketing

Academic Awards

  • University Scholars Program 2015-2016

Organizations

  • Heavener Leadership Challenge

Volunteer

  • N/A

Hobbies and Interests

  • Playing Music
  • Drawing, Painting, and Creating
  • Biking
  • Playing Lacrosse, Volleyball, Ultimate Frisbee, and Football

Research Description

Marketing to the Students: Strategic Advertising for the Get Fruved Program
This is a marketing research project built to create and test posters designed to hit specific target groups of students that the Fruved organization plans on reaching. Posters will be created to draw in students that lack a sense or knowledge of healthy behavior, the ideas of which are built from focus groups and surveys conducted from small quantities of students from the campus. After the posters are created, more surveying and focus groups will be conducted to better confirm that posters of the given nature will satisfy the needs of the Fruved organization.