Matthew Boles

 Matthew Boles
Mentor: Dr. Juan-Carlos Molleda
College of Journalism and Communications
"I am interested in communications because it is something that we take for granted. We often only think about communications when there is an error. I started to work with Dr. Molleda because I am interested in how organizations communicate with their publics. I never want to stop learning about communications, and I am thankful for the USP Program for allowing me to continue to learn."


Public Relations, Spanish


Communications, Latin American Studies

Research Interests

  • Cross-national Conflict Shifts
  • Communications

Academic Awards

  • Florida Bright Futures


  • NRHH
  • Staff Advisory Board


  • Catholic Charities Gainesville

Hobbies and Interests

  • Tennis
  • Learning a Second Language

Research Description

Cross-National Conflict Shift: H&M and Cambodia
Molleda and Connolly-Ahern (2002) first brought up the idea of Cross-National Conflict Shifts, or CNCS, and it was based off the work of scholars Welge, Berg and Holtbrügge. Transnational Corporations, or TNCs, have a home country and host countries. The home country is where a company has its headquarters, and the host countries are the other countries where the company operates. For example, the home country of the Coca-Cola Company is the U.S., and the host countries are, among others, Mexico, Nicaragua and France. When there is an incident for a TNC in a host country, the news will spread to other countries. The country that is affected the most is the home country. In October of 2012, a documentary called “Kalla Fakta” claimed that H&M employees in Cambodia were only making $61 a month, or 38 Euros. The wage does meet the minimum wage for Cambodia, but it’s 25 percent of a living wage. H&M has its headquarters in Sweden. In response to the outrage, H&M said that the company does not own any of the factories in Cambodia. Consequently, H&M is not responsible for what any laws that were broken at the factories. Regardless of the legal implications, the news of the incident traveled to multiple countries, including the U.S., Germany and the United Kingdom. For the research, I will be focusing on the case and analyzing both how the news about the factory employees was announced and how H&M responded. I will be analyzing the case using the 10 propositions proposed by Molleda, Connolly-Ahern and Quinn (2005).