Michelle Nastir

Mentor: Dr. Alan Cooke
Warrington College of Business Administration
"Research is a significant part of graduate school, so I wanted to get exposure to conducting my own research in order to gain insights on the process from start to finish, as well as expand my knowledge on topics in behavioral economics. Consumer behavior research, in particular, has many real-life applications, and I look forward to gaining a more comprehensive understanding of these applications. "




Mass Communication Studies

Research Interests

  • Consumer Behavior
  • Behavioral Economics
  • Psychology

Academic Awards

  • Dean's List 2011-2014


  • American Marketing Association


  • Teaching Assistant for BUL4310

Hobbies and Interests

  • Tennis
  • Music
  • Traveling

Research Description

The Influence of Framing Effects and Reference Levels on Charitable Contributions
I will be analyzing the influence of framing effects and reference levels on charitable contributions. Whether the request for a donation and the reference level is framed as a gain or a loss will influence the magnitude of a contribution to a given charity. This effect will likely vary based upon the extent to which people value the given charity.