"I applied to the scholars program because I really felt that it would be a unique opportunity for me. Not many undergraduates receive the funding and support to do their own research, and my department was extremely helpful and supportive so it felt like a good choice to make. I hope to learn a lot more about conducting research and writing a proper research paper, I think these skills are invaluable to me as a student and will augment my marketability as a designer. Interior design is so heavily based on research and evidence-based design, so I'm really hoping that by the time I graduate in the spring I can say that I have adequate research experience."
Architecture, interior design, commercial design, packaging, signage, graphics.
Academic and Other Awards
- Dean's List
- Florida Academic Scholars
- ASID/IIDA Student Chapter
Hobbies and Interests
- Cooking, sewing, jewelry making, drawing, reading about food chemistry, video games, and architecture.
Signage in Grocery Store Aisles
There are many different signage types that grocery retailers use to identify their dry goods aisles, but many provide very general/vague information and/or they are hung in such a way that they are difficult to see at different angles. This study sets out to find out how people feel about current signage that is being implemented and how it affects their shopping experience. It will also test the effectiveness of newly designed signage types for people trying to find different items as they shop. Grocery shoppers fit a very wide demographic because shopping for food is a necessity, so signage should be clear, convenient, informative as well as aesthetically pleasing. Groups of participants will be presented with different rendered scenes and given a task-oriented survey to evaluate the effectiveness of the signage in each scene. Scenes will be created using AutoCAD and rendered in 3DS Max Design to create the most realistic experience possible, and signage will be designed adhering to Kaplan's Preference Framework. Results from this study can be used not only to inform Interior Designers as they create retail environments, but also Architects, Graphic Designers, Marketing and Business Professionals, as well as store owners. Effective signage can boost sales and minimize confusion, which is positive for both grocery store employees and shoppers. The goal of this study is to find out whether signage that is placed at eye-level and that contains more detail about the contents of the aisle will help people not only to find items that they are looking for, but also to inform them about items they might not have known the store is offering. The end goal is to be able to contribute valuable information to the current Body of Knowledge for Interior Designers.